Lifestyle · Hair & Beauty
Rob PeetoomHair & Beauty
Aheritageofcare.Anewconnection.
Since 1969, Rob Peetoom has shaped a distinctive approach to hair and beauty. With salons across the Netherlands, Bali and Brooklyn, its heritage is built on personal attention, expert craft and a belief that what suits you makes you beautiful. Our direction brings that same feeling into the brand’s digital world.
The challenge
A memorable salon experience deserves an equally considered presence beyond the chair. The challenge was to make the brand’s heritage feel relevant to a new generation, connect its different touchpoints and give people a reason to engage — not just scroll past.
Our direction
We put the experience at the centre of the story. From the spaces and the people to the smallest moments of care, our creative direction and photography capture what makes Rob Peetoom distinctive. A cohesive visual language brings those moments together for a social presence that feels as personal and polished as the salons themselves.
Our scope
- Brand strategy
- Creative direction
- Content production
- Social direction
Instagram · Results
Morereach.Deeperengagement.
- +262%
- Accounts reached
- +71%
- Accounts engaged