Real estate development · Miami
Related Group
Alandmarkvision.Aclearbranddirection.
Founded in Miami in 1979, Related Group grew from an affordable-housing builder into one of the region’s most recognisable developers. From Icon Brickell and Paraiso Bay to Murano at Portofino, its projects have helped define the city’s skyline. Our direction brings that same sense of ambition to how the brand presents itself, communicates and connects online.
- Industry
- Real Estate Development · Miami
The challenge
Decades of landmark developments create a powerful story, but scale can make that story harder to navigate. The brief was to bring the brand’s identity forward consistently, clarify its website strategy and make its message more relevant to buyers, investors and partners — without losing the breadth of its vision.
Our direction
We brought creative direction and strategy into one conversation. Brand identity became the foundation, website structure gave the story a clear path, and audience priorities shaped the messaging along the way. Each decision supported the next: a more coherent expression of Related Group, from the first impression to the details that matter to each visitor.
01
Brand Identity
Bring the brand’s character to the foreground, with a consistent expression across its visual language and communications.
02
Website Strategy
Give a broad development portfolio a clear structure, with content priorities and journeys that reflect each visitor’s interests.
03
Target Group Optimization
Focus the message around buyers, investors and partners, connecting each audience with the information that matters to them.
04
Strategic Creative Direction
Hold the brand’s vision together across creative decisions, keeping identity, content and digital experience aligned.
Placeswithapointofview.
01 / 04
Thevision,online.
A website strategy built around clarity: give the portfolio room to speak, make the brand’s ambition visible and connect each audience with a relevant next step.
Brand context · In the press
Beyondtheskyline.
A development story is also a story about people, culture and a city’s future. The supplied press imagery adds another perspective on the brand and the people behind its places.
“They found the one idea our launch needed — and held every partner to it.”
Carlos Rosso
President of the Condominium Division at Related Group