Lifestyle · Beauty & Skincare
Katini Skin
A luxury skincare brand with a story worth telling — given a clearer path from first discovery to the right oil-serum.
Heritageineverydrop.Clarityineverychoice.
Founded by Katini Yamaoka, Katini Skin creates luxury facial oil-serums rooted in the traditions of Japan, Africa and Australia. Its vegan, cruelty-free formulas use wild-harvested botanicals, and its Clarity Purifying Oil-Serum has been named Best Face Oil by the Holy Grail Acne Awards and the Byrdie Beauty Awards. As the brand grew from department-store luxury toward wider retail, we shaped how it shows up online.
- Industry
- Beauty & Skincare
- Platform
- Shopify
The challenge
Face oils are easy to admire and hard to choose. With four oil-serums for different skin types and concerns, shoppers arriving from new retail partners needed to find the right one quickly — while the brand stayed premium and kept its founder’s story at the heart of the experience.
Our direction
We built a Shopify experience that leads with the story, then helps every visitor choose: a simple skin-type and concern finder, product pages that spell out what each oil does, and campaign creative that carries the brand’s heritage across every channel. Strategy, design and copy were developed together, so the brand speaks with one voice.
01
Website Design & UX
A Shopify storefront that balances heritage storytelling with a clear, considered path to purchase.
02
Product Discovery
A “find your perfect match” journey by skin type and concern, from sensitive to mature skin.
03
Messaging & Packaging Copy
Benefit-led language that states what each product does, from restoring the skin barrier to refining texture.
04
Campaign Creative
Visual and narrative direction for launches and campaigns, grounded in the founder’s story.
Botanicals,beautifullytold.
Results
Growththatfollowsthestory.
+62%
CAGR
+155%
Product engagement
The founder
Apersonalstoryatthecentre.
Katini Yamaoka’s heritage across Japan, Africa and Australia shapes every formula. Keeping her voice at the heart of the brand gives each campaign — and each product page — its warmth and credibility.