Hospitality · Florida
JW Marriott
Marco Island
Brand awareness & social direction
Stayinthemoment.
A beachfront retreat, seen through the guest’s eyes — a considered creative direction for brand awareness and social storytelling.
JW Marriott Marco Island Beach Resort is a Balinese-inspired retreat on Florida’s Gulf Coast. For its ‘Stay in the Moment’ campaign, Studio Apollo led creative direction and a one-day photo and video production, turning the resort’s spaces and experiences into a warm, guest-centred content library for social.
- Services
- Brand awareness · Social media creative direction · Photo & video production · Styling
- Location
- JW Marriott Marco Island Beach Resort, Florida
- Production
- September 27, 2026 · One-day shoot
- Industry
- Hospitality
The challenge
A resort with so much to offer needs more than a catalogue of amenities. The challenge was to give its social presence one clear idea: make a large property feel personal, peaceful and worth slowing down for, while keeping the JW Marriott identity present in every moment.
Our direction
We centred the direction on ‘Stay in the moment.’ Warm, vintage moods, welcoming interiors and quiet outdoor scenes put the guest experience first. Working alongside the resort’s marketing team, we brought creative direction, styling and production together, creating vertical-first content with a consistent visual language.
01
Accommodations
Welcoming interiors framed with the warmth and ease of a living room.
02
Outdoors
Gardens, pools and the beachfront captured with a peaceful, relaxed feel.
03
Activities
Guest moments that express the mindfulness at the heart of a JW stay.
04
Brand Expression
Visual identity and messaging considered throughout the content.
05
Social Delivery
Vertical photo and video formats created for the resort’s social channels.
06
Creative Direction
Warm, vintage moods with the guest as the focus of the story.
Thefeelingofbeinghere.
01 / 04
Social films
Amomentworthholding.
A vertical-first expression of the campaign. Short films carry the same calm, guest-centred direction from still photography into motion.
Theproductionteam.
Marc
Creative Director · Photographer & Videographer
Aimee Vicente
Stylist
Emily Rodriguez
Model
“Studio Apollo completely redefined how we showcase the JW Marriott Marco Island experience. Their creative direction across our latest photo and video campaigns captured more than just our Gulf-front luxury—they captured the emotional connection, the tranquility of the island, and the sophisticated elevation of our guest journey. The visual assets they produced are stunning, highly cinematic, and perfectly aligned with our strict global brand standards while giving our specific resort a distinct, modern edge. They are true masters of storytelling.”
Tracy Tirrell
Director of Marketing at JW Marriott