FIND Real Estate homepage hero with the Find What Moves You headline

Real estate brokerage · New York

FIND Real Estate

Find What Moves You

UX/UI & website usability

Realestate,madeeasytomovethrough.

An agent-owned brokerage made easy to find, easy to use and easy to join — website UX/UI and a social programme that multiplied every customer touchpoint.

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FIND is an agent-owned brokerage helping people buy, sell and rent across New York, New Jersey, Philadelphia, Connecticut and Miami. Studio Apollo shaped how the brand shows up — from the “Find What Moves You” positioning to the interface and usability of its website, and a social media programme that keeps the brand in front of clients and agents every week.

Client
FIND Real Estate
Services
UX/UI design · Website usability · Creative direction · Social media management
Headquarters
New York, NY
Markets
New York · New Jersey · Philadelphia · Connecticut · Miami

The challenge

Brokerage sites tend to look alike: endless listings, stock houses and promises of “expert service.” FIND had a genuinely different model, but its digital experience made people work too hard to find a home, a neighbourhood or an agent. It also had two audiences to win at once — clients looking for a place to live and agents looking for a place to build a career.

Our direction

We rebuilt the experience around people and usability. Search, neighbourhoods and agents moved to the top of the journey; clear subcategories for buying, selling, renting and commercial let visitors start where they are. A simple three-step path — talk to a real human, get clarity, move forward — guides clients, while a dedicated route tells recruits the ownership story. Social media management extends that same voice, turning listings and agents into content that creates touchpoints well beyond the website.

01

Intuitive Search

A search-first interface lets visitors start with a place, a price or a person — no digging required.

02

Clear Subcategories

Buy, sell, rent and commercial each get a clean, scannable path, so every visitor knows where to go next.

03

Three-Step Journey

Talk to a real human, get clarity, move forward: the whole service explained in three short lines.

04

Two Audiences, One Site

Clients and agents each get their own route, with a distinct “Join The Movement” path for recruits.

05

Commercial Branch

A dedicated commercial offering gives business clients the same clarity as residential buyers.

06

Social Media Management

Agent-led reels, listing tours and closed-deal stories that grow touchpoints and keep FIND top of mind.

Everyvisitor,aclearnextstep.

Intuitive search interface putting places, prices and agents up front
Clear subcategories for buying, selling, renting and commercial
Website section introducing FIND’s commercial real estate branch
Commercial real estate offering: a bright, modern open-plan office

01 / 04

Social media management

Moretouchpoints,everyweek.

We put FIND’s agents in front of the camera. Listing tours, neighbourhood stories and closed-deal moments turn each post into a reason to follow, message or apply — extending the website’s clarity and warmth into the feeds where clients and future agents already spend their time.

View on Instagram

The result

Easiertouse,easiertochoose.

Increase in client inquiries in 3 months
+38%
Increase in agent applications to join the company
+57%
Increase in organic traffic
+93%
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